Wednesday, May 11, 2016

- Bias #9: Self-Serving Bias & Rationalization


Wikipedia:
A self-serving bias is any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or the tendency to perceive oneself in an overly favorable manner.

io9:

Post-Purchase Rationalization

Remember that time you bought something totally unnecessary, faulty, or overly expense, and then you rationalized the purchase to such an extent that you convinced yourself it was a great idea all along? Yeah, that's post-purchase rationalization in action — a kind of built-in mechanism that makes us feel better after we make crappy decisions, especially at the cash register. Also known as Buyer's Stockholm Syndrome, it's a way of subconsciously justifying our purchases — especially expensive ones. Social psychologists say it stems from the principle of commitment, our psychological desire to stay consistent and avoid a state of cognitive dissonance.

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